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Doritos Wasabi - PepsiCo
Almap BBDO
About

The soundtrack blends vibrant electronic elements with exaggerated sound effects—explosions, screams, and abrupt transitions—evoking the intensity of wasabi flavor and the energy of Japanese culture.

This sonic choice reinforces the idea that the new flavor is “so bold it doesn’t feel real,” aligning perfectly with the campaign’s creative concept.

Infos
Client
PepsiCo
Agency
Almap BBDO
Awards
D&AD
1x Yellow Pencil
Effie Awards
1x Gold
Effie Awards
1x Gold