The soundtrack composed by Jamute for the Nike Swim commercial, directed by Gabriel Novis, is a prime example of how sound can amplify visual sensations and turn a commercial into a complete sensory experience.

Avoiding sports ad clichés, the music opts for a sensorial, elegant, and contemporary approach.

Processed water sounds, subtle synths, and ambient pulses create a sonic identity that aligns with Nike’s DNA: innovation, performance, and style.