Beat Cancer Off is the new global campaign by Fuck Cancer, created by VML Health NY in partnership with Dirty Work to raise awareness around prostate cancer prevention through humor, music, pop culture and an original soundtrack by Jamute.

Inspired by a study showing that men who ejaculate 21 or more times per month may reduce their risk of prostate cancer, the campaign turns a serious scientific finding into a high-energy audiovisual experience, blending animation, live action, and cultural references from around the world.

Jamute handled music and sound production, creating a track that weaves in playful expressions to make the conversation lighter without losing sight of the responsibility behind the health message. The film is directed by Gustavo Leal and Faga Melo, from Dirty Work.

Learn more at beatcanceroff.com