To celebrate 25 years of Smirnoff ICE’s global presence, this vibrant campaign was launched across more than 20 countries, capturing the brand’s playful and irreverent spirit.

Produced by Surreal and developed in partnership with McCann New York, the campaign combines bold visuals with witty messaging that embraces Smirnoff ICE’s unique personality.

At Jamute, we crafted the original soundtrack, infusing the campaign with a fresh, energetic vibe that perfectly complements its confident and humorous tone.

Our music helped bring to life the campaign’s spirit, capturing both nostalgia and a modern edge, marking a new chapter for this iconic ready-to-drink brand.