Coca-Cola has launched its Brazilian campaign for the FIFA World Cup 2026, created by Ogilvy Brazil. We were thrilled to contribute to the soundtrack and sound production, as part of a version developed exclusively for this campaign.

Jorge Ben Jor stepped into DB Vip Studio, led by the iconic Dudu Borges, to record this new version of ‘Ponta de Lança’, bringing his unmistakable Brazilian swing, truly second to none. The result was pure sonic magic, the kind that “shake our ears” and the soul.

The film was produced by Zohar Cinema and directed by the duo Tomat.