Launched in 2025, Dove’s Get Unready campaign flips the script on traditional beauty moments celebrating the unfiltered, glitter-smudged aftermath of life’s biggest events.

Shot by Sandro Miller, the visuals capture post-party realities with confetti, makeup traces, and all the beautiful chaos that comes after the celebration.

At Jamute, we crafted unique sound design and original musical tracks for each celebration featured in the campaign, New Year’s Eve, St. Patrick’s Day, Holi, and Carnival in Brazil, capturing the distinct atmosphere of every moment where Dove was used to cleanse and refresh the skin.

This detailed audio work helped bring authenticity and emotional depth to the ritual of “getting unready.”