By sponsoring Stevenage F.C., a fourth-division English football team, and having its logo featured on the team’s official jersey, Burger King cleverly inserted its brand into the popular FIFA video game (starting with FIFA 20).

Since the team was licensed in the game, its virtual uniform also displayed the Burger King logo.

This gave the brand massive visibility within the global gaming community at a relatively low cost.

The soundtrack had to match the scale of this brilliant idea.

We created a sound design that transports the audience to the stadium, and a powerful music theme that calls everyone to the pitch, to the game, and to the spirit of irreverent, passionate football—just like BK did with this genius move.