To celebrate its 100th anniversary, Corona made history by creating the world’s first solar reserve, and we were invited to translate that energy into sound.

Created by Grey and directed by Ricardo Barcellos, the campaign launched in Praia de Piedade, Brazil, with an innovative concept: a beachfront plot protected by the brand to ensure that sunlight reaches the sand with no obstructions.

We, as always, were synaesthetes. We listen to the sound of nature, the beach, the city, and we transform this into inspiration to celebrate the positive impact that this incredible idea brings to the future.